Growing the TSH membership business by sharing learnings across 21 locations.
Help you stay on top of the key metrics and member feedback driving engagement and revenue across membership products in Porto
Give you actionable suggestions on what to try to keep members engaged and returning
Capture your learnings so we can share them across all hubs
What do you think of the dashboard and suggestions? Your feedback helps us improve.
New leads (March)
62
Target 80 · +8 vs February
-23% vs target
↓ funnel
Membership revenue
€71k
Target €90k · +€6k vs February
-21% vs target
↓ breakdown
Lead → engaged
38%
3+ AHA moments · avg 44%
-6pts vs group
↓ funnel + AHA
90-day retention
71%
Group avg 68%
↑ Strong
↓ AHA moments
Member voice — March feedback
"No monitor available at my desk again"
Tue 25 Mar · Cowork floor
EquipmentCo-work ideas board
"Great to meet another designer at Friday drinks 👌"
Fri 28 Mar · Rooftop bar
CommunityEnd of tour feedback
"Gym packed at 8am — need more peak slots"
Mon 24 Mar · Gym
CapacityMonth-1 survey
"The Thursday event was brilliant. More please"
Fri 28 Mar
EventsCo-work ideas board
"Didn't realise the rooftop was open to members daily"
Wed 26 Mar
DiscoveryMonth-1 survey
"Open cowork noise makes calls hard"
Tue 25 Mar
SpaceCo-work ideas board
"Bumped into someone from my old company — love this place"
Thu 27 Mar · Lounge
CommunityEnd of tour feedback
← scroll →
Adoption funnel — March
Where are members dropping off?
62 leads · 39% activated (group 51%) · 38% engaged 3+ AHA (group 44%) · Click any stage for local actions
Expand▼
FilterAllCoworkingGymClubhouseEvent space
PortoGroup avg
New leads
62 this month
target 80
Trial
62%
avg 58%
Trial → Activated
39%
avg 51%
Engaged
38%
avg 44%
Advocate
18%
avg 14%
AHA moments — % of new members reaching within 30 days
Key milestones predicting retention
38% reaching 3+ moments (group 44%) · 💡 Social connection, social event + app login are Porto's gaps
Expand▼
0%% reaching within 30 days100%
5th coworking session
51%
avg 55%
💡 Made a social connection
33%
avg 49%
💡 Joined a social event
38%
avg 52%
First cross-product use
44%
avg 47%
💡 Logged in on app
41%
avg 62%
Members reaching 3+ AHA moments churn at 3.1% vs 11.4% for those reaching 0–1. 💡 marks Porto's three priority gaps: Made a social connection (-16pts), Joined a social event (-14pts), Logged in on app (-21pts).
Revenue by line — March
Membership revenue breakdown
€64k actual vs €90k target · gym 390 members · 8 of 12 offices filled
Expand▼
Gym
Gym members
€31,200
390 members · target 450
Coworking
Flex desk
€4,620
28 filled · target 34
Dedicated desk
€6,000
25 filled · target 27
Private offices
€11,200
8 of 12 · target 10
Meeting + events
Meeting rooms
€4,900
140 hrs · target 200
Events + auditorium
€5,220
9 bookings · target 15
Day passes
€875
35 passes · target 60
Membership total€64k vs target €90k
Rooftop bar and long-stay apartments are hotel revenue lines — excluded here.
Cross-sell — March
Cross-sell revenue + conversion
Total cross-sell €8k · F&B contribution €14k · best location in portfolio
Expand▼
Conversion rates
Cowork → events attended
54%
group 48% ↑
Member → hotel stay (Porto)
11%
group 9% ↑
Member → hotel (other TSH city)
6%
group 5% ↑
Hotel guest → membership trial
8%
group 11% ↓
Revenue attribution
Hotel stays booked by members
€6k
/month
Other TSH city stays
€2k
/month
F&B spend by members (est.)
€14k
/month
Total cross-sell (excl. F&B)€8k / month
💡 Ideas to drive guest → member cross-sell ↓
Suggestions for Porto — April
Prioritised actions this month
Locally executable · validated = proven impact in another hub · tick when tried
Expand▼
FilterAllCoworkingGymClubhouseEvent space
Ideas — Porto hub
Ideas submitted by Porto + feedback from other hubs
4 submitted · other hubs tried 2 Porto ideas · 1 physical space change pending review
Glass partition on gym entrance — improving discovery from corridor
Similar approach in Berlin
Berlin: +16% gym utilisation over 3 months
Reviewing
Universidade do Porto student membership partnership
Porto only so far
No measurement yet
Reviewing
Moveable partitions in event space — sub-80-person formats
Also tried in Madrid
Madrid: 2 months into measurement
Reviewing
Quiet focus zone with acoustic panels
Also tried in Glasgow
Glasgow: no measurable impact on NPS or utilisation
Submit a new idea
Space designEventsCommunityTechPricing
✓ Submitted. You'll hear back within 5 working days.
Physical space intelligence
Live data collected automatically from hub systems
AI scored composite score calculated by model
Planned not yet live in Porto
Cowork floor — utilisation by day of week
Mon
Tue
Wed
Thu
Fri
Sat
Sun
HighMediumLow
Composite space scores
🖥️
Cowork floor
78
72% util · 7.6 NPS
Live dataAI scored
🏋️
Gym
51
Peak crowded · music 4.2/10
Live dataAI scored
🎤
Event spaces
58
55% util · format mismatch
Live dataAI scored
☕
Members lounge
62
F&B signals low dwell
Live dataAI scored
📷
Movement density
—
Anonymised zone tracking
Planned Q4 2026
🔊
Noise monitoring
—
Cowork + gym zones
Planned Q3 2026
🏋️ Gym score 51: Music rated 4.2/10 — lowest member satisfaction driver. Members consistently report the atmosphere feeling flat, particularly during off-peak morning sessions. Test: introduce curated playlists by time of day (upbeat 06:00–09:00, focus 09:00–13:00, energising 17:00–20:00). Bologna introduced zoned music and saw +14% gym utilisation and +0.9pts NPS over 6 weeks.
🎤 Event spaces score 58: 56% of bookings are under 20 people but the auditorium seats 250+. Test: moveable partitions for sub-80-person formats. Estimated €800/month revenue uplift.
💬
Feedback on this dashboard — Porto membership products
Designed to help Porto succeed and share learnings across the network. Tell us what's missing or could work better for your team.